Online PR… The good, the bad… and Did I miss the point?
Written by Siotha on September 22, 2007 – 5:00 pm -Let’s talk PR.
I’m very thankful for the PR’s and the buzz about our company and our spokeswoman, but I went to an article today about iJustine and found that the article was not about the headline. I felt disappointed and yet confused.
I read the headline here, wich says “Personal safety a problem in ‘lifecasting’ – iJustine interview” – TGdaily.com Then I thought – oh my there must be something I hadn’t heard about. Is Justine ok? Has she had any problems? Oh my – I want details – she’s spilling it to a reporter and I’m so nosey I want to know now.
I read the article. And felt like one qoute and an article about being a lifecaster for 3 months was not the “scoop” the headline promised.
So here is my Online Marketing Rant, Rave and PR/Journalism spill…
Make your headlines interesting and realistic! I can think of about four more headlines that would have been just as eye catching, while allowing the reader to walk away… feeling…. informed.. satisfied after reading about 2 paragraphs of the actual article.
This is online publishing: put the real info in the first paragraph not some fluff. Or you will lose your reader in 2.2 seconds. As we only have 4 seconds for an online user to actually absorb a page in this online world.
Posted in Blogroll, Journalism, News writing, Online Marketing, advertorial writing, copy editing, creative training, creative writing professionals, headline writing, iJustine, lifecasting, online PR, self publishing articls, xPert, xTrain Spokeswoman, xtrain | No Comments »