GeekBrief.TV #251 Podcast, powered by xTrain Today!

Written by Siotha on November 1, 2007 – 3:22 pm -

Wow! What a great day! Hostess Cali Lewis of GeekBrief.TV joined us in the studio on our live set @ xTrain. It’s a state of the Art Virtual set and to take it to the next level we used the power of Skype video to create 2 cool podcasts! This is a behind the virtual scenes of our state-of-the-art $5.5 Million Dollar Virtual studio and how to use every day accessible software (Skype is FREE!) to create COOL podcasts and stunning video! I like this GeekBrief soo much, I think it’s one of my favorite “behind the scenes with xTrain” it might have to go on my permanent blogroll…

Here’s a couple of awesome pics (courtesy of Giovanni Gallucci):

This picture is of one of our Control Room Monitors. When Cali is on set, she’s on a blue screen.

And for a pic of our Technical Directors….

Have you checked out xTrain.com today?

We specialize in awesome digital photography, graphic design, and digital arts training. But if you really want to see the behind the scenes of what makes studio magic happen you gotta check out Cali’s GeekBrief #251!


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Posted in 3-D studio, Blogroll, Camera Ham, Online Training, State of the Art Control Room, cali lewis, creative training, experts, geekbrief.tv, xPert, xPert Training, xTrain News, xtrain | 1 Comment »

Online PR… The good, the bad… and Did I miss the point?

Written by Siotha on September 22, 2007 – 5:00 pm -

Let’s talk PR.

I’m very thankful for the PR’s and the buzz about our company and our spokeswoman, but I went to an article today about iJustine and found that the article was not about the headline. I felt disappointed and yet confused.

I read the headline here, wich says “Personal safety a problem in ‘lifecasting’ – iJustine interview” – TGdaily.com Then I thought – oh my there must be something I hadn’t heard about. Is Justine ok? Has she had any problems? Oh my – I want details – she’s spilling it to a reporter and I’m so nosey I want to know now.

I read the article. And felt like one qoute and an article about being a lifecaster for 3 months was not the “scoop” the headline promised.

So here is my Online Marketing Rant, Rave and PR/Journalism spill…

Make your headlines interesting and realistic! I can think of about four more headlines that would have been just as eye catching, while allowing the reader to walk away… feeling…. informed.. satisfied after reading about 2 paragraphs of the actual article.

This is online publishing: put the real info in the first paragraph not some fluff. Or you will lose your reader in 2.2 seconds. As we only have 4 seconds for an online user to actually absorb a page in this online world.


Posted in Blogroll, Journalism, News writing, Online Marketing, advertorial writing, copy editing, creative training, creative writing professionals, headline writing, iJustine, lifecasting, online PR, self publishing articls, xPert, xTrain Spokeswoman, xtrain | No Comments »