Online Training: Online Marketing- Media, SEO, Social Media, Podcasting

Written by Siotha on November 15, 2007 – 8:27 am -

Do you want to learn more about:

  • Online Marketing?

  • Pay Per Click Advertising?

  • Social Media Advertising & Marketing?

  • Podcasting?

  • Search Engine Optimization (Not just website metatags)?

  • Online PR?

Then I have the solution for you! Online courses designed specifically for you to learn any of the above topics. Our courses, all facilitated by industry experts, social media guru’s, online marketing engineers are the best “secrets” of the industry! And -I have to say, that I’m proud to boast that as Director of Training @ www.xTrain.com, you’re reading my blog which I learned everything I know about blogs from Giovanni Gallucci and Justine Ezerak – our gurus!

What xTrain’s Online Marketing courses about?

SEO aka Search Engine Optimization

course by Tony Wright

For web designers, Search Engine Optimization is a required tool of the trade. Problem is, most of the time, a designer is thinking only about meta tags in the code. This course is designed to educate marketing professionals and designers on the importance of creating web sites that major search engines will crawl. Google, Ask.com, yahoo.com all have very specific needs and rules regarding how pages can be indexed – Tony covers all the insider tips. To prove it, watch a free class on SEO.

Social Media course

by social media consultant Giovanni Gallucci

Do you know what social media is? Have you harnessed the power of using the internet as a new marketing and advertising tool – viral advertising? Do you twitter? This course is designed to uncover the mystry of the buzzing online life now known to be Social Media. As a marketing expert, you will learn what are the top websites for Social Media, viral marketing, texting, blogging, video marketing, online community marketing, etc.

Secrets of Podcasting course

by social media consultant Giovanni Gallucci

Have you developed your audience yet? Why not? Get on the fast track to Podcasting expertise with this very thorough course on audio & video podcasting. Wanna learn how to develop easy processes for podcast production? This is the course for you.


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Posted in Graphic Design Training, Media Marketing, Online Advertising Expert, Online Advertising Training, Online Marketing, Online Marketing Expert, Online Sales Training, Online Training, Pay Per Click, Podcasts, SEO marketing, Search Engine Optimization, Social Media, Video Podcasts, Web Design, blogging, blogging training, copy editing, creative training, creative writing professionals, experts, google, iJustine, lifecasting, online PR, self publishing articls, vlogging, vlogging training, xPert Training, xTrain News, yahoo, youtube | 2 Comments »

Online PR… The good, the bad… and Did I miss the point?

Written by Siotha on September 22, 2007 – 5:00 pm -

Let’s talk PR.

I’m very thankful for the PR’s and the buzz about our company and our spokeswoman, but I went to an article today about iJustine and found that the article was not about the headline. I felt disappointed and yet confused.

I read the headline here, wich says “Personal safety a problem in ‘lifecasting’ – iJustine interview” – TGdaily.com Then I thought – oh my there must be something I hadn’t heard about. Is Justine ok? Has she had any problems? Oh my – I want details – she’s spilling it to a reporter and I’m so nosey I want to know now.

I read the article. And felt like one qoute and an article about being a lifecaster for 3 months was not the “scoop” the headline promised.

So here is my Online Marketing Rant, Rave and PR/Journalism spill…

Make your headlines interesting and realistic! I can think of about four more headlines that would have been just as eye catching, while allowing the reader to walk away… feeling…. informed.. satisfied after reading about 2 paragraphs of the actual article.

This is online publishing: put the real info in the first paragraph not some fluff. Or you will lose your reader in 2.2 seconds. As we only have 4 seconds for an online user to actually absorb a page in this online world.


Posted in Blogroll, Journalism, News writing, Online Marketing, advertorial writing, copy editing, creative training, creative writing professionals, headline writing, iJustine, lifecasting, online PR, self publishing articls, xPert, xTrain Spokeswoman, xtrain | No Comments »