Online Marketing Focus…

Written by Siotha on July 1, 2010 – 6:57 pm -

Lately. I’ve been searching, and trying to research online marketing techniques. Has anything interesting come up? Yup. Lots of things. Useful. Not so much. Everyone else is telling that Online Marketing can be done… but no one is actually doing anything anymore. Me. I have 6 key areas of focus when I work.

  1. Affiliation. Who does the product need to help me sell the product. Yes. WHO? Plenty of people sell, sell, and then sell something else. Information, products, samples, downloads, freebies, samples, content. So. I look for recognized leaders and pitch an affiliation to them.
  2. Competition. Spying on the competition is one thing. Dominating them is another. We’ll go into details later. But basically, there’s a few little secrets out there – that once mastered – makes your enemy beg for mercy.
  3. Positioning of content. Content is what makes your website get found. Vague, unhelpful, crapola doesnt. Stop the sales pitch crap. Give your reader, searcher, potential client, client, customer – something they want… everyone wants something for free. Hint: Training is a GREAT freebie.
  4. Quality. Don’t bother with crappy products. Unless you’re telling the world not to bother with a product. It sucks that Wal-mart has great things, but their sales are in volume. Volume is often equated with – how long will the product last in a household before they must consume more. I wish I could say this was a flawed marketing teqnique, but somehow they’ve turned us all into repeat buyers simply by only offering high turn over products. Since I’m not in the market to compete with Wal-mart, Target, Amazon, etc… I’m going to stick to quality products.
  5. Customer Service. Get ready to laugh. If the stupid question can be asked, it will. But don’t take it lightly. If that question is asked over and over, address it through marketing or training.
  6. YouTUBE. Give it up. Nothing else is going to work better than something on YouTUBE. People consume more than 6 videos a day on youtube voluntarily. Including – your advertising.

Make it work, make it quality. Oh, and do it frequently. Or Google thinks your company died.


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Posted in Online Marketing, affiliation, company died, customer service advantage, customer service marketing, customer service training, google death of marketing, online activity marketing, online affiliation, online competition, online content production, online market improvement, online quality, online research, online videos, online youtube, youtube marketing | No Comments »

Online Training Simplified, Organized and Easy Online Videos to Watch!

Written by Siotha on February 29, 2008 – 11:39 am -

Have you noticed how unorganized training sites feel when they have hundreds and thousands of videos. It could take 3 or 4 minutes to get through them. So, Jeremy, my team, and I have been feverishly working on making xTrain better… Just take a look at this quick intro to the site…. (Note: Please login to xTrain before trying the following! It’s free and won’t cost you anything just to sign in and easy to watch the free classes). We’ve worked really hard to make our site logical for the different types of artists – photographer courses are in photography – designer courses are listed in graphic design – internet marketing courses are only in internet marketing sections. How cool is that – we’ve designed the site – so that you choose your training by passion – then by subject – then by topic!


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Posted in Adobe, Adobe CS3, Adobe CS3 InDesign Training, Cintiq illustrtations, Classes, Computer, DSLR, Digital Arts, Digital Photography, Digital Photography Geek, Digital Photography Training, Easy Digital Photography, Easy Photos, Free Online Training, Geeks are Sexy, Graphic Design, Graphic Design Training, Illustration, InDesign, InDesign ACE, InDesign tutorials, LightRoom Training, Lightwave, Live motion graphics, Media Marketing, Online Advertising Training, Online Marketing, Online Marketing Expert, Online Marketing Training, Online Sales Training, Online Training, Orc illustration, Painter X Illustration, Pay Per Click, Photo shop layers, Photoshop CS3 extended, Photoshop Laboratory, Photoshop Model Retouching, Photoshop Playboy, Podcasts, Portfolios, Professional Learning Community, RPG Concept Illusrtation, RPG concept, RPG video games, Rick Sammon, Rob Sheppard, Ron Lemen, Russell Brown, SEO marketing, Search Engine Optimization, Skateboard Deck Design Photoshop, Social Media, Tutuorials, Video Podcasts, Web Design, adobe cs3 classes, catalog design, character drawing, comic book illustration, computer art production, creative training, cute geek, digital arts classes, digital photography classes, exercises, experts, free online classes, free online photoshop, free photoshop, free training, free video training, graphic design classes, hot geek, illustrator, indesign for dummies, indesign for quark users, internet marketing classes, internet skateboard, internet surfers, keywords, learn Adobe CS3, learn indesign, magazine ad design, newsletters, newspaper ad design, organic searches, page production, painter x, photo editing, photography production, photoshop, photoshop CS3, photoshop art, photoshop cs3 crack, photoshop guru, photoshop layers, photoshop layers free, photoshop lessons, photoshop teacher, photoshop techniques, photoshop testimonial, photoshop tips, photoshop trainer, photoshop training, photoshop tutorials free, photoshop tv, portrait retouching, retouching, roll playing game concept art, roll playing game illustration, shellie hall, siotha vest, student pricing, teacher pricing, tutorials, video skateboarding, video training, virginia brodie, vlogging, vlogging training, web design classes, why choose xtrain?, why xTrain?, xPert, xPert Training, xTrain News, xTrain Spokeswoman, xtrain, xtrain geek, xtrain photoshop, xtrain testimonial, yahoo, yahoo answers, you know the type..., youtube | 1 Comment »

Free Training & Tutorials: Graphic Design, Online Marketing, Photography, Concept Art, Adobe CS3 & more!

Written by Siotha on November 26, 2007 – 10:16 pm -

It’s time for some more free classes isn’t it? Well… Start with these… then… get ready for a new round of free classes for the holidays!

What is Graphic Design?

Have you ever considered a career in Graphic Design? Let the experience of award-winning agency owner and design author Bryan Peterson explain what Graphic Design is.

Course: Design Process Trac: Graphic Design

Attend Preview Instructor: Bryan Peterson

Drawing Fundamentals

In this informative and fun class, tools needed for drawing are introduced. xTrain expert, Ron Lemen, demonstrates everything you need to know, from how to sharpen pencils and use a sanding pad to the differ… More

Course: Drawing Fundamentals Trac: Digital Arts

Attend Preview Instructor: Ron Lemen
Other classes include: Photoshop Drawing, RPG Concept Drawing

Brushes

 

This class compares and contrasts the look of real media on paper to its digital counterparts in the program. Reviewed are soft media (pastels, oil pastels, charcoal – vine and compressed), and wet media… More

Course: Painter X Trac: Digital Arts

Attend Preview Instructor: Ron Lemen Learners: 1083

What is SEO

Did you know that Search Engine Optimization could increase your site traffic by 200%? Watch world renowned expert,Tony Wright, explain what SEO is!

Course: Search Engine Optimization Trac: Online Marketing

Attend Preview Instructor: Tony Wright

Exposure Modes

 

The exposure modes on your camera could be the difference between a good picture and a GREAT picture. Photography expert,Rick Sammon, shares his techniques in this interesting and informative class. Explore … More

Course: Digital Photography Hot Shots Trac: Digital Photography

Attend Preview Instructor: Rick Sammon

The Silhouette

Silhouettes can be as dramatic as the people in them. Attend Rick’s free class on how to make great silhouettes.

Course: Digital Photography Hot Shots Trac: Digital Photography

Attend Preview Instructor: Rick Sammon

3-D Whales Experiment

Join Dr. Brown in his Adobe Photoshop Laboratory and supercharge your 3-D skills! Discover how to import 3 dimensional vector art then adjust size, tinker with lighting effects, and manipulate tiny, unsuspec… More

Course: Photoshop Laboratory Trac: Adobe CS3

Attend Preview Instructor: Russell Brown

Animation Experiment

Discover how to quickly edit movie frames in Photoshop CS3 Extended Edition and control timelines with a wave of your hand. To complete your animated masterpiece, investigate* motion blur techniques and even… More

Course: Photoshop Laboratory Trac: Adobe CS3
Attend Preview Instructor: Russell Brown

Black and White Experiments

Don’t touch that vial! To transform your images into black and white, belly up to the workbench in Dr. Brown’s Adobe Photoshop Laboratory! Explore more than a dozen ways to convert images into handsome* blac… More

Course: Photoshop Laboratory Trac: Adobe CS3

Attend Preview Instructor: Russell Brown Learners: 1065

The Good, the Bad, the Ugly: Portrait Retouching Experiments

Learn the Good, the Bad and yes, even the Ugly of photo retouching in Photoshop CS3. This Photoshop Laboratory will show you the professional techniques to make your facial retouching amazing and realistic… More


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Posted in 3-D studio, Adobe, Adobe CS3, Animation, Art, Black and White, Classes, Computer, DSLR, Digital Photography, Digital Photography Geek, Digital Photography Training, Easy Digital Photography, Easy Photos, Graphic Design, Graphic Design Training, Illustration, LightRoom Training, Media Marketing, Online Advertising Expert, Online Advertising Training, Online Marketing, Online Marketing Expert, Online Sales Training, Online Training, Orc illustration, Painter X Illustration, Photoshop CS3 extended, Photoshop Laboratory, Photoshop Model Retouching, Professional Learning Community, RPG concept, Rick Sammon, Rob Sheppard, Ron Lemen, Russell Brown, SEO marketing, Search Engine Optimization, Skateboard Deck Design Photoshop, Social Media, Tutuorials, ben willmore, creative training, exercises, experts, free online classes, free photoshop, free training, graphic artists, online PR, painter x, photoshop, photoshop CS3, portrait retouching, skateboard, xPert, xPert Training, xTrain News, xtrain, xtrain geek | No Comments »

Online Training: Online Marketing- Media, SEO, Social Media, Podcasting

Written by Siotha on November 15, 2007 – 8:27 am -

Do you want to learn more about:

  • Online Marketing?

  • Pay Per Click Advertising?

  • Social Media Advertising & Marketing?

  • Podcasting?

  • Search Engine Optimization (Not just website metatags)?

  • Online PR?

Then I have the solution for you! Online courses designed specifically for you to learn any of the above topics. Our courses, all facilitated by industry experts, social media guru’s, online marketing engineers are the best “secrets” of the industry! And -I have to say, that I’m proud to boast that as Director of Training @ www.xTrain.com, you’re reading my blog which I learned everything I know about blogs from Giovanni Gallucci and Justine Ezerak – our gurus!

What xTrain’s Online Marketing courses about?

SEO aka Search Engine Optimization

course by Tony Wright

For web designers, Search Engine Optimization is a required tool of the trade. Problem is, most of the time, a designer is thinking only about meta tags in the code. This course is designed to educate marketing professionals and designers on the importance of creating web sites that major search engines will crawl. Google, Ask.com, yahoo.com all have very specific needs and rules regarding how pages can be indexed – Tony covers all the insider tips. To prove it, watch a free class on SEO.

Social Media course

by social media consultant Giovanni Gallucci

Do you know what social media is? Have you harnessed the power of using the internet as a new marketing and advertising tool – viral advertising? Do you twitter? This course is designed to uncover the mystry of the buzzing online life now known to be Social Media. As a marketing expert, you will learn what are the top websites for Social Media, viral marketing, texting, blogging, video marketing, online community marketing, etc.

Secrets of Podcasting course

by social media consultant Giovanni Gallucci

Have you developed your audience yet? Why not? Get on the fast track to Podcasting expertise with this very thorough course on audio & video podcasting. Wanna learn how to develop easy processes for podcast production? This is the course for you.


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Posted in Graphic Design Training, Media Marketing, Online Advertising Expert, Online Advertising Training, Online Marketing, Online Marketing Expert, Online Sales Training, Online Training, Pay Per Click, Podcasts, SEO marketing, Search Engine Optimization, Social Media, Video Podcasts, Web Design, blogging, blogging training, copy editing, creative training, creative writing professionals, experts, google, iJustine, lifecasting, online PR, self publishing articls, vlogging, vlogging training, xPert Training, xTrain News, yahoo, youtube | 2 Comments »

Playboy Evolutions Photoshop: Video on youtube

Written by Siotha on October 1, 2007 – 1:50 pm -

Ok. well. Nice headline right? For me, it’s got 2 of the big keywords. Playboy & Photoshop. And that’s what makes it a nice headline. Playing off of everyone’s dream model retouching…

In my world those are HOT HOT HOT Topics!

Sure we do Photoshop Training, and one day Playboy artists, digital photographers might find us. Until then, we’ll just have to stick the the fun of marketing “x” train…(no we’re not a xxx training company!)

Now for any of you who know anyone that works in a beautiful photoshoping job where you have the burden of touching up almost nude models day in and day out… I wanna hear from you! What’s your Boring day like? Cus quiet frankly – myself and plenty of other people would happily enjoy that job!

In the mean time – I suggest we all check out this vid on youtube.
It’s tastefully done, and mommy approved.

[youtube=http://www.youtube.com/v/UkdXoGEUVRk]


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Posted in Adobe, Adobe CS3, Art, Digital Photography, Online Marketing, Photoshop CS3 extended, Photoshop Laboratory, Photoshop Model Retouching, photoshop, photoshop CS3, playboy, retouching, xPert Training, xTrain Spokeswoman, xtrain, youtube | 3 Comments »

Online PR… The good, the bad… and Did I miss the point?

Written by Siotha on September 22, 2007 – 5:00 pm -

Let’s talk PR.

I’m very thankful for the PR’s and the buzz about our company and our spokeswoman, but I went to an article today about iJustine and found that the article was not about the headline. I felt disappointed and yet confused.

I read the headline here, wich says “Personal safety a problem in ‘lifecasting’ – iJustine interview” – TGdaily.com Then I thought – oh my there must be something I hadn’t heard about. Is Justine ok? Has she had any problems? Oh my – I want details – she’s spilling it to a reporter and I’m so nosey I want to know now.

I read the article. And felt like one qoute and an article about being a lifecaster for 3 months was not the “scoop” the headline promised.

So here is my Online Marketing Rant, Rave and PR/Journalism spill…

Make your headlines interesting and realistic! I can think of about four more headlines that would have been just as eye catching, while allowing the reader to walk away… feeling…. informed.. satisfied after reading about 2 paragraphs of the actual article.

This is online publishing: put the real info in the first paragraph not some fluff. Or you will lose your reader in 2.2 seconds. As we only have 4 seconds for an online user to actually absorb a page in this online world.


Posted in Blogroll, Journalism, News writing, Online Marketing, advertorial writing, copy editing, creative training, creative writing professionals, headline writing, iJustine, lifecasting, online PR, self publishing articls, xPert, xTrain Spokeswoman, xtrain | No Comments »